big leaps in visual execution this week & over spring break!
after really hitting the wall a few weeks ago, i started to explore some branding and naming ideas, which gave me a renewed sense of energy that's gotten me back on track. in my last post, i showed some images of the paper airplane i'll be using as my brandmark. here's my final iteration with my chosen colors:
(it's not a whole lot different—i just rounded the corners and shortened the
whole shape so that it wasn't so pointy and violent-looking.)
as far as naming goes, i'm still playing around with some options. i originally started with "full circle," alluding to the idea of the family circle being made whole again by more frequent communication. however, i've been exploring a few more ideas:
familoop
airmail
airlink
airpost
airloop
postloop
these naming explorations came primarily from the visual direction i'm starting to develop, which focuses heavily on the idea of postcards and stamps. here's a little taste of what's cooking:
(a glimpse into the naming process.)
(some pattern exploration.)
(possible "availability" visualization.)
(visualizations of posts from facebook)
(beginnings of home screen visualizations.)
i feel pretty good about how this is going, but i'll still need to make a big push to meet my goal of getting all the visuals worked out by april 3 (a week from today). so, here goes.